About Me

More About The Ginger Creative

the ginger creative dana cato graphic designer johannesburgI am Dana Cato, a young and dedicated Johannesburg based multimedia designer. I’m a creative person, through and through, and cannot stop making things!

I grew up in Johannesburg, South Africa, and have always loved this part of the world. I did some travelling in high school, but ultimately SA has always been home to me. I studied Multimedia at the University of Johannesburg, while freelancing to various clients from corporate identities to brochures, wrapping paper, crockery designs and more! At the beginning of 2013 I started working full-time as a Design and Marketing intern. While I enjoyed the environment and people that I worked with, I slowly focused more on marketing and less on design, and it just wasn’t working out. In November 2013, I took a leap of faith and went full time into freelance design. I need to create things, day in and day out. It may be a stumbling block in my career, or it may be the leap that’ll take me to new heights. We’ll see how it goes!

I’d like to describe myself as a Creative – which means is that I’m quite flexible when it comes to visual design. Web design, application design and development, as well as corporate identities and other interesting creative things. I’ve done corporate work too, from email marketing to websites, brochures, exhibition stands and more. As long as I get the chance to create, then I can take a project and run with it. Freelancing means each and every project has been unique, fun, creating and boundary pushing to my skills as a designer, and I love it. It doesn’t matter what the project is, as long as it’s not designing blank paper, then it’ll always be something to enjoy and push myself. On top of enjoying working for my clients, I aim to make my clients happy by going the extra mile. It makes the project far more worth while, and there’s nothing more fantastic than listening to a very happy person on the other side of the phone or a smile on their face when they see the final product. I’m out to prove that I’m worth my hours of work and sleepless nights to add my style to the design industry.

On top of all my design skills, I am also a photographer, specialising in weddings and portraits. It keeps my creativity going when I’m between design projects. I’m a highly skilled image editor as well, with a semi-dangerous eye for detail and perfection. Nothing goes out unless it is just so. I’ll admit that my strengths lie in print design projects, such as corporate identities, but I’m a quick learner. If it’s based on something different and a little fun, then I’ll willingly push myself.

If you’d like to know more about my qualifications and experience, please feel free to contact me if you’d like to work with me.

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